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Superside

We’re the only AI-powered creative service built to scale alongside in-house teams, providing enterprises with fast, flexible, and reliable creative solutions that help drive business growth.

superside.com
superside.com Screenshot

Color palette

Names come from the color value itself, so the same color is called the same everywhere. Click a swatch to copy its hex value.

Brand colors

Neutrals

Contrast

AaText on background
12.31AAA
AaSecondary text on background
6.51AA
AaLabel on primary
12.75AAA
AaText on surface
1.07too low

Typography

Inter TightHeading
Inter Tight, Inter, Arial, sans-serifAaBbCc 0123
InterBody
InterAaBbCc 0123
StepSizeSample
h188pxSuperside
h272pxSuperside
body18pxSuperside

Spacing and shape

SpacingBase 4px

  • xs4px
  • sm8px
  • md16px
  • lg24px
  • xl32px
  • 2xl48px
  • 3xl64px

Border radius

  • default0px

Guidelines

Overview

Superside provides an AI-powered creative service designed to scale alongside in-house teams. This design system reflects a modern, technology-forward, and trustworthy brand presence. The aesthetic combines vibrant accents with sophisticated dark tones, ensuring clarity and engagement across all user touchpoints.

Core Principles

  • Modern & Dynamic: Utilizes bold typography and a striking color palette to convey innovation.
  • Reliable & Trustworthy: Maintains a professional feel through clean layouts and considered spacing.
  • User-Centric: Designed for clarity and ease of use, reflecting the service's efficiency.

Voice & Feel

Superside's voice is confident, intelligent, and empowering. It emphasizes expertise and innovation, speaking directly to enterprise needs with clarity and professionalism.

  • Tone: Professional, innovative, direct, supportive.
  • Language: Clear, concise, solution-oriented. Avoid jargon where possible, but embrace industry-specific terms when communicating expertise.
  • Brand Personality: A trusted partner, an industry leader, a sophisticated problem-solver.
  • Visual Feel: High-tech, clean, premium, and dynamic. The vibrant greens suggest growth and freshness, while the dark backgrounds and sharp edges provide a sense of depth and modernity.

Export

# Superside Design System

## Overview

Superside provides an AI-powered creative service designed to scale alongside in-house teams. This design system reflects a modern, technology-forward, and trustworthy brand presence. The aesthetic combines vibrant accents with sophisticated dark tones, ensuring clarity and engagement across all user touchpoints.

### Core Principles
- **Modern & Dynamic:** Utilizes bold typography and a striking color palette to convey innovation.
- **Reliable & Trustworthy:** Maintains a professional feel through clean layouts and considered spacing.
- **User-Centric:** Designed for clarity and ease of use, reflecting the service's efficiency.

## Color System

The Superside color system balances energetic greens with deep, foundational tones, complemented by neutral and accessible text colors.

### Core Palette
- **Primary:** `hsl(77 99% 70%)` (`#D8FE63`) - A vibrant, energetic green, signifying innovation and growth.
- **Secondary:** `hsl(172 41% 13%)` (`#132D28`) - A deep, rich green-blue, providing a strong foundation and sophistication.
- **Accent:** `hsl(156 82% 66%)` (`#5CF5A2`) - A bright, refreshing green, used for highlights and calls to action.
- **Background:** `hsl(167 17% 13%)` (`#1A2B27`) - A dark, immersive background tone that enhances content visibility.
- **Surface:** `hsl(30 39% 95%)` (`#F4F1ED`) - A light, near-white tone for contrast and content areas.

### Text & Neutrals
- **Text Primary:** `hsl(210 11% 92%)` (`#EAEAEB`) - High-contrast text for dark backgrounds.
- **Text Secondary:** `hsl(210 3% 67%)` (`#ADACA7`) - Subtler text for secondary information or less emphasis.
- **Gray:** `hsl(0 0% 25%)` (`#404040`) - A darker neutral gray.

### Extended Palette (Contextual)
- `hsl(172 17% 21%)` (`#2C403C`) - A darker muted green, often for secondary background elements or subtle depth.
- `hsl(25 93% 56%)` (`#F87528`) - A bold orange, potentially for alerts, errors, or specific highlight needs.

## Typography

Superside uses `Inter Tight` for headings and `Inter` for body text, creating a strong visual hierarchy and modern appeal.

### Font Families
- **Heading:** `Inter Tight` (Primary for all headings)
- **Body/Paragraph:** `Inter` (Primary for all body and paragraph text)

### Font Stacks
- **Headings:** `"Inter Tight", "Inter", Arial, sans-serif`
- **Body & Paragraphs:** `"Inter Tight", "Inter", Arial, sans-serif` (Note: `Inter Tight` is specified in the JSON for body/paragraph, but `Inter` is a more common choice for legibility in body copy. We follow the JSON data but note the potential for refinement).

### Font Sizes (Base & Key Sizes)
- **H1:** `88px`
- **H2:** `72px`
- **Body:** `18px`

Further typographic scales (H3-H6, paragraph sizes) should be derived systematically to maintain consistency.

## Spacing & Radius

Superside adopts a modular spacing system for consistent layouts, with a focus on sharp, modern aesthetics through minimal border radius.

### Spacing
- **Base Unit:** `4px`
- All spacing (margins, padding, gaps) should be multiples of `4px` (e.g., `4px`, `8px`, `12px`, `16px`, `20px`, `24px`, `32px`, `48px`, `64px`, `96px`).

### Border Radius
- **Default:** `0px` - Sharp edges contribute to a modern and precise aesthetic.
- (If subtle rounding is needed for specific elements like buttons, it should be a very small, consistent value like `2px` or `4px` and explicitly defined.)

## Voice & Feel

Superside's voice is confident, intelligent, and empowering. It emphasizes expertise and innovation, speaking directly to enterprise needs with clarity and professionalism.

- **Tone:** Professional, innovative, direct, supportive.
- **Language:** Clear, concise, solution-oriented. Avoid jargon where possible, but embrace industry-specific terms when communicating expertise.
- **Brand Personality:** A trusted partner, an industry leader, a sophisticated problem-solver.
- **Visual Feel:** High-tech, clean, premium, and dynamic. The vibrant greens suggest growth and freshness, while the dark backgrounds and sharp edges provide a sense of depth and modernity.

## Implementation Notes (Tailwind Tokens)

This section provides Tailwind CSS variable definitions for easy integration.

```css
/* Color System */
:root {
  --color-primary: #D8FE63;
  --color-secondary: #132D28;
  --color-accent: #5CF5A2;
  --color-background: #1A2B27;
  --color-surface: #F4F1ED;
  --color-text-primary: #EAEAEB;
  --color-text-secondary: #ADACA7;

  /* Extended Palette */
  --color-gray-dark: #404040;
  --color-green-dark-muted: #2C403C; /* Based on #2C403C */
  --color-orange-bold: #F87528; /* Based on #F87528 */
}

/* Typography */
:root {
  --font-family-heading: "Inter Tight", sans-serif;
  --font-family-body: "Inter Tight", sans-serif; /* As per JSON; consider "Inter" for legibility */

  --font-size-h1: 88px;
  --font-size-h2: 72px;
  --font-size-body: 18px;
}

/* Spacing & Radius */
:root {
  --spacing-unit: 4px; /* Base unit for all spacing */
  --border-radius-default: 0px;
}
```

```javascript
// tailwind.config.js example for extending theme
module.exports = {
  theme: {
    extend: {
      colors: {
        primary: 'var(--color-primary)',
        secondary: 'var(--color-secondary)',
        accent: 'var(--color-accent)',
        background: 'var(--color-background)',
        surface: 'var(--color-surface)',
        'text-primary': 'var(--color-text-primary)',
        'text-secondary': 'var(--color-text-secondary)',
        gray: {
          dark: 'var(--color-gray-dark)',
        },
        green: {
          'dark-muted': 'var(--color-green-dark-muted)',
        },
        orange: {
          bold: 'var(--color-orange-bold)',
        },
      },
      fontFamily: {
        heading: ['var(--font-family-heading)'],
        body: ['var(--font-family-body)'],
      },
      fontSize: {
        'h1': 'var(--font-size-h1)',
        'h2': 'var(--font-size-h2)',
        'body': 'var(--font-size-body)',
      },
      spacing: {
        '1': 'var(--spacing-unit)', // 4px
        '2': 'calc(var(--spacing-unit) * 2)', // 8px
        '3': 'calc(var(--spacing-unit) * 3)', // 12px
        '4': 'calc(var(--spacing-unit) * 4)', // 16px
        '5': 'calc(var(--spacing-unit) * 5)', // 20px
        '6': 'calc(var(--spacing-unit) * 6)', // 24px
        // ... extend as needed
      },
      borderRadius: {
        'none': 'var(--border-radius-default)',
        // Add specific small radii like 'sm': '2px' if needed
      },
    },
  },
  plugins: [],
};
```
FAQ

Frequently asked questions

You copy the color and typography values into your Tailwind configuration or your CSS variables and use them as a consistent base.

Didn't find your question? We're happy to help.

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