How long content lives at a glance
Social posts fade fast. Pins carry for months.
A good article keeps working for years.
Social post Pinterest pin Blog article
Social post
Pinterest pin
Blog article
Lifespan
24 to 72 hours
3 to 12 months
6 to 24 months
Pattern
spike, then quiet
slow rise, long tail
compounds over time
Peak
first 24 hours
months 1 to 4
from month 2