User Persona
I want one clear overview, not five tabs to keep in sync.
Nora Vance
Operations Lead
- Age:
- 34
- Location:
- Portland
- Country:
- USA
Nora runs day to day operations for a mid sized retailer with seven years on the job. She coordinates stock, staffing and supplier timing, and knows her way around the usual commerce and support tools. She wants a calmer way to track orders and customer requests.
Personality
ExtrovertIntrovert
FeelingThinking
AnalyticalCreative
Goals
- Keep an accurate view of stock across every branch.
- Cut the time spent on routine reporting.
- Spot delays before they reach the customer.
- Make quick decisions from current numbers.
Interests
- Planning41%
- Growth32%
- Discovery27%
Needs
- One overview that gathers orders, stock and staffing.
- Clear alerts for low inventory and open tickets.
- Fast search across suppliers and shipments.
- Filters to isolate a single region or product line.
- Shared notes so handovers stay simple.